Verizon Wireless Piscataway, NJ 2014 – Present​

 

Leader of strategic initiatives designed to drive profitability and revitalize revenue opportunities within the digital space while working with social, media, creative and CRM counterparts as well as our external agency partners.

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Digital Marketing/Project Management

• Influenced optimization of digital channels including SEO, Content Management and Funnel Optimization.

   

• Implemented project management processes in the areas of project schedule, quality management, communications management, risk/issue management, and change management.

 

• Ensure data, learnings and ROI analysis from marketing campaigns are reported back to the business.

 

• Partnered with research, analytics, and other sources on obtaining relevant data as it relates to digital marketing, consumption of entertainment and our marketing efforts.

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Milestones Include:

• As Digital Marketing VTF For Verizon Wireless Led the team to overhaul the device trade in program, a program estimated to generate $20mm.

• Spearheaded successful launch of VZW website, iOS and Android redesigns. Incorporated a newer, user friendly design for customer interaction.

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Consultant Garwood, NJ 2013 - 2014

 

Advised and formulated marketing strategies in order to help launch client’s products, services and campaigns effectively, while also collaborating with the advertising and public relations departments to create a uniform plan of execution.

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Milestones Include:

• Successfully led 3 separate political campaigns to victory in 2014 and 2015.

• Completed marketing strategy for an online precious metals company.

• Created a complete marketing analysis with recommendations for a $2 billion corporate housing.

• Developed a marketing strategy and plan for an online furniture retail company complete with website redesign and SEO/SEM recommendations.

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Avis Budget Group LLC Parsippany, NJ 2002 - 2013

 

For over a decade I led several areas within the Marketing organization to drive revenue, growth and expansion of the overall brand including CRM, Product and Program Development and Digital. Responsible for all phases of the creative process: building and executing creative services for direct and email initiatives while achieving revenue, financial, and consumer loyalty objectives by driving market share initiatives across North America.

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Milestones Include:

• Transformed the way Avis Budget Group reached customers in the digital space. Click through/conversion rates increased every year under my lead. In 2013 click through rates rose over 10% and which resulted in an increase of 5% in revenue, $120mm in incremental revenue year over year.

• Created a social media plan to provide exclusive deals for those directly connected with employees with projections of $3mm annual revenue.

• Influenced leadership to embrace a customer lifecycle strategy and implement a campaign management system.

• Led the marketing strategy to enhance existing loyalty programs to a true points system so we could better serve our most valued customers and increase loyalty and conversation rates.

• Created the marketing initiative for the Budget Truck sales plan which successfully led to selling 250 trucks per month.

• Led the launch and implementation of “the Ultimate Test Drive” car sales initiative partnering with AutoNation.

• Led cross-functional team in launch and implementation of the current GPS, e-Toll and Satellite Radio programs for Avis and Budget car rental which has generated incremental revenue of over $700 million.

• Led Six Sigma team that significantly reduced unnecessary costs by eliminating marketing initiatives that were counter-productive to our branding saving upwards of $7 million annually.

• Accountable and responsible for all marketing executions that can be seen today in over 2000 locations including in-location videos, window/floor graphics, banners, counter signs and all the bus signage.

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EATON MARKETING GROUP, Caldwell, NJ 1998 - 2002

Work directly with creative, product and marketing managers of major corporations in development of public relations and marketing strategies.

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Milestones Include:

• Led the effort to re-design Brach Candies packaging using traditional marketing research to reach clearly defined goal of selling more product.

 

• Team leader in the rebranding of Pharmaton products . This included complete package redesign, website redesign, print, radio and TV initiatives along with development of media plans.

 

• Chairperson for the 2002 Nutrition and Wellness Symposium.