Marketing Leadership Milestones Include:

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• As Digital Marketing VTF For Verizon Wireless Led the team to overhaul the device trade in program, a program estimated to generate $20mm.

   

• Spearheaded successful launch of VZW website, iOS and Android redesigns. Incorporated a newer, user friendly design for customer interaction.

   

• Transformed the way Avis Budget Group reached customers in the digital space. Click through/conversion rates increased every year under my lead. In 2013 click through rates rose over 10% and which resulted in an increase of 5% in revenue, $120mm in incremental revenue year over year.

 

• As Marketing leader for Avis Budget Group Created a social media plan to provide exclusive deals for those directly connected with employees with projections of $3mm annual revenue.

   

• Led the launch and implementation of the current GPS, e-Toll and Satellite Radio programs for Avis and Budget car rental which has generated incremental revenue of over $700 million.

 

• As a Consultant Created a complete marketing analysis with recommendations for a $2 billion corporate housing.

 

• Successfully led 3 separate political campaigns to victory in 2014 and 2015.